Search Engine Domination

There are many facets to Search Engine Optimisation and the industry is continually evolving to keep pace with the frequent changes made by all the major Search Engines. Optimising your site to rank well in the natural results pages has many benefits and even in the less-competitive markets a well-ranked site will always make money.

SEO is not difficult - don't let anyone tell you otherwise! It really all comes down to doing your homework with solid research, meticulous campaign planning and a dedicated call to action. Then you must be patient! According to 3 steps we mentioned, you also need to:

Research your market : it's important to get a rough number of backlinks from your competitor to aim for at the top of your niche or market.
The on-page elements of your site : Apart from unique and well written content, also cross your i's and dot your t's and adhere to our tips below.
Once on-page optimisation & link-building : Keeping your backlink profile clean with plenty of relevant authority sites linking back to you. Get creative by leave blog posts, participate in forums and maybe look at Social Networking sites - these all provide a valuable link back to your site which increases your websites backlink 'footprint' on the internet.

CreativeWRX can and do manage SEO campaigns for customers but be aware there is no artistry or magic involved - it's pure numbers (in terms of backlinks) and good housekeeping (keeping your site compliant with good content). To keep everything manageable and to produce detailed reports we use specialist software which produce detailed metrics on not only your campaign and key performance indicators but also supplies detailed intelligence on your competitors progress in the search engine results.

To see a test report login to your account and download a copy from the client area. If you feel this is something you could benefit from, talk to us about putting a campaign into action for you.

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SEO Package

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Reduce the amount of duplicate content on your webpages! The Google, MSN and Ask Search algorithms are all known to deal with this issue negatively. You may have duplicate content and not even know it - if you use a CMS with dynamic URL's for example, the system will often duplicate content/URL's as part of a query. There are ways around the issue but you will need to do your homework - or ask us!

Every page should have a descriptive title - It's important not only from a Search Engine perspective but from an end users point of view too. More often than now when finding your page in the Search Engine Results Pages the title of your page will be what a user makes to inform their decision about whether or not your page is truly relevant.

A website menu is an important source of internal links. Use this to your advantage! Make all links search engine crawlable. Avoid Flash but if you absolutely must use it back up your site and menus with their HTML equivalent and give users a choice.

Make sure the page loads quickly by having well written and optimised code - page sizes should rarely be over 100kb so if yours are take a look at the details - are images compressed? If so use a lossless compression utility to reduce image size. CreativeWRX recommends PNG Crush for this.

Do you have too many Javascript files? Take a look at consolidating several JS files into just one - It will also save server requests and improve loads time considerably!

Content is king but gets old quickly! Add new content regularly. Having a content management system (CMS) makes it easy to quickly add new content to your website. The vast majority of CreativeWRX Website Design is done using the open source CMS - Joomla. Fill your site with content! At the very least it should be considered a numbers game: The more pages of unique content you have the more chance you will have of a page being turning up in the SERPS.

More Pages = More pages to be indexed in Google which will return a higher chance of ranking for keywords.If you feel you don't have the time to write original content for your site then hire someone to! It's very cheap nowadays and it really underpins a good SEO effort - not to mention making your site more interesting to users! CreativeWRX can help you find original content writers - we keep a contact list of willing journalists and editors who will write to most budgets.

Take a look at regional offerings on your website and optimise for it! CreativeWRX for example optimise very heavily for Bournemouth, Poole and Dorset. It is no good ranking well for Web Design when the person searching for web design really means Web Design in Dorset! In industry language we call this regionlised longtail keywords and research shows that specifically optimising for these phrases not only provide great return on investment in terms of traffic to your site - it also prequalifies prospective vistors into a more likely purchase or call to action. So if you run a pizza takeaway in Bournemouth, get optimising your site for phrases such as 'pepperoni pizza delivery in Bournemouth' rather than 'Pizza Takeaway'.

Regionalised keyword selection is paramount!

People want a website that relates to what they have searched in Google. Consider each page carefully - every single page can attract potential customers! Every single page could be relevant to one or more related search terms. Tailor pages to specific keywords and phrases outside of your 'core' specialities to move on a niche and help dominate your market.

Make sure your site is cross browser compatible. SEO is the process of helping your site rank in search engines, and the usual reason is to make money. If you are spending time and money on Search Engine Optimisation, spend some time on making sure your site will work on every internet browser. CreativeWRX build sites that are compatible with over 95 per cent of the browser market! It's not all about Internet Explorer anymore. For more informations take a look at these great browsers:

Mozilla Firefox

Safari

Google Chrome

Netscape

Opera

Think about what other related information people will search for when looking for your products - and list it on your webpages. If you are reselling products made by another supplier, you may want to list the original manufacturer part number on your pages. If someone is searching for a manufacturers part number, they know exactly what they want - and if your pages are easy to purchase from, they will.

If you rebuild your website at any time, or it has been rebuilt - check carefully for broken links. Check your server logs for 404 errors. Also check the pages Google lists for your site using the site:http://www.mysitedomain.com command in the Google Search Box.

If you find missing pages on your site, particularly missing pages that have links - consider 301 redirecting them to existing, relevant pages on your site.

If you find a site that has been hacked around with by many SEO's / web developers, you may be stunned how many links are being lost by pages being removed. Recapture the benefit of these links.

Make sure your 404 pages return a correct 404 response header!

Compliant Code! Make sure your pages validate to W3C Standards - Search engines can generally understand messy code nowadays but there is proven benefits from having well written, clean and compliant source code in your pages - not least from a browser compatibility perspective.