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Our Preparation Process1. Study client and project specifics
2. Review the existing web site and IT systems if integration with these is needed
3. Check the competition and wider markets online
4. Define the website goals and overall aims
5. Present the proposal to the clientWebsite Planning Process
1. Website title
2. Domain name selection & registration
3. Mirrors & other domain-related registrations
4. Website structure
5. Validate wireframe -
Layout1. Overall website layout format
2. Choose font type
3. Headings (h1-h6)
4. Accessibility
5. Basic layout creation – (X)HTML/CSS
6. Validate Site Mockup with clientLayout test
1. Cross-browser optimisation
2. Optimise for SEO -
Content preparation1. Review content providers
2. Collect text, Art and Graphics
3. Distribute content quantity – Keep home-page light and effective
4. Provide a call to action for every page
5. Copyrights, terms of use, and privacy policy,FAQs
6. Contact details
7. About page (with author, company information, credits, etc)
8. Collect Testimonials & reviews
9. Collect products description, price, dimensions etc
10. Optimise target keywords and links on site
11. Proofread & Validate content with client -
Design1. Logo, favicon & corporate appearance from requirements
2. Website layout design
3. Design clear navigation & accessibility
4. CSS text function
5. Validate design and send files to client if neededFunctionalities
1. Build database
2. CMS/Blog/E-commerce implementation
3. Forms/scripts
4. Custom applications & Functionalities development
5. Restricted areas & account login/registration pages
6. Other special functionalities -
Technical & Usability1. URLs meaningful & user-friendly
2. Cross-browser optimisation
3. Create custom 404 error page
4. (X)HTML, CSS, javescript validation & optimisation
5. Optimise images & files weight
6. Protections & .htaccess functions
7. Further website security (database, cgi-bin, etc.)
8. Technical Testing (web standard, typo, accessibility, links and content)
9. Site validation with client before going live
10. Documentation supplied
11. Site upload to server environment
12. Statistics and optimisations setup
13. Configure backup schedule and test recovery from backup -
Training of
staff1. CMS training
2. Community building training
3. SEO & Web marketing trainingMarketing & SEO
1. Create an XML Sitemap & other technical scripts
2. Submit site to Search Engines
3. Submit sitemap
4. Check formatting of site results in SERPs
5. Internet marketing (Ads buying/selling, Newsletter & Mail campaign, sign up to social networking sites)
6. Link negotiation
7. Second test (SEO/Security/complete online test)
8. Site Validation & Invoice paid -
Launch1. Completion report & recommendations
2. CD with site and files prepared
3. Page with all accounts information (ftp, admin, etc)
4. Launch special events/promotions
Management Processes
1. Project evaluation (results/plan, goals achievement, etc)
2. SEO review (3-4 months after going live)
3. Revised marketing plan & budgeting
4. Ongoing roles and responsibilities
5. Last recommendations

