Hampshire Tools and Fixings Case Study

Based in Lee-on-the-Solent, Southampton, HTF is a family run business experiencing massive growth in real-world sales. Developing their retail business selling power tools and traditional DIY fixings, HTF has recently moved into Shop fitting and the demand for their products with increased exposure to wholesale tradefitters and consequent demand has rocketed.

Approached to build an online store for HTF early this year after numerous prohibitive quotations involving massive cost from competing agencies, CreativeWRX quickly gained the commision and got to work building the site. Our approach would involve numberous factors but it was important that the store hit the ground running. In an already competitive marketplace online, this was a tall order but we rose to the challenge.

From Zero to Hero within 3 months

SEO would be an important component to the longterm success of the HTF site however given the need to hit the ground running, a year or so to firmly root this site in the fabric of the internet and gain a good natural listing would simply be too long. CreativeWRX decided to link the HTF site to an eBay store and leverage the massive traffic on this wildly successful trading post to the HTF sites benefit.

Still not an altogether easy exercise as successful eBay selling and leveraging of eBay traffic comes with it's own set of skills and expertise but we were confident. Adept at conversion and statistical analysis we were sure that we could use the ready-made userbase on eBay to Hampshire Tools and Fixings advavntage and set about opening up their store.

Custom designed, regularly updated and wildly successful with multiple purchases everyday, HTF's presence on eBay as a major player is now confirmed. Converting eBay users to HTF site users was not easy but with sustained mail-outs and plenty of carrot dangling in the form of promotions and registration benefits, slowly but surely users moved over to turn the HTF site into the success it is today.

Longterm Natural Success

eBay was all about making the HTF site a success moreorless from day one. To be truly succesful, the site has to stand on it's own feet and already the sustained link-building and SEO efforts of CreativeWRX are beginning to reap rewards for the site. Found in all major search engines easily but in particular Google, the HTF site now ranks with competitors and is poised to overtake them all in the very near future. Found for all major keywords relating to power drill supply +Southampton/Hampshire etc the HTF site can even be found reliably for all product manufacturers titles and numbers (an often overlooked technique as many users will search Google like this when looking to buy).

Coupled with a strong offline campaign and future PPC campaign, we predict the HTF site will go from strength to strength to firmly supplement - and eventually overtake - the retail income generated by the store in Lee on the Solent.